Buying Selling and Trading Your Digital Media

A few years back I posted an article here suggesting that the television industry needed to institute a radical change in programming and release full seasons of shows all at once instead of sticking to the old model of one episode per week and that they could even charge a premium for it because consumers were changing how they wanted to view TV. Less than six months later the advent of “binge watching” and studios releasing full seasons all at once began when Netflix released an entire new season of Arrested Development. Soon after came House of Cards, Orange is the New Black and once Amazon jumped on board the rest as they say is history.

Well here’s another one for you and I’m going to give it to you free of charge. At some point in the near future we will all hear about an exciting new company — whose title will invariably be one word and be a pun or spin off of another more common word — that gives consumers an opportunity to buy and/or sell to each other their pre-owned digital media such as movies, ebooks, albums, TV episodes or whole seasons.

At one point or another we’ve all sprung for a movie we really wanted to see on Amazon, went ahead and bought it because it wasn’t yet available to rent — and now it sits in our “Video Library” — digitally speaking — even though we may never feel a desire to ever watch that film again. The same is fast becoming true with TV episodes. As more and more of us travel more or ditch cable completely, we still want to keep up with our favorite shows; so we end up “purchasing” different episodes, usually at about $1.99 per OR $39.99 per season.

But let’s say we’ve already binge watched seasons 1 through 4 of Walking Dead a few times and we’re over it. As of now all those episodes just sit in our possession forever. Stored on Amazon’s servers and held in our name — what they call our “Video Library”. After a while we may want to sell all those episodes to someone else, say at half the price we paid, and buy season 1 of True Detective. Again we won’t buy True Detective new, nor will we even rent it via On Demand — we may no longer subscribe to cable. Instead we will have the opportunity to purchase or better put “repurchase” it from someone else who already bought it a year or two earlier.

The biggest challenge to this business — and it’s guaranteed that this WILL BE an exciting new business everyone will be raving about at some point in the next 6 to 12 months — is making the calls to set up all the partnerships that would be needed to make it work. For one thing deals will have to be made with all the distributors, the Amazons and HBOGOs and ShowTimes and the like. Best solution would be to offer them a simple transaction fee for every time they change the name of one of the titles they have in their library from say Mr. John Smith to Mrs. Annabella Washington. The digital media will never move. It will still stay in the same place on their servers. The only thing that will change will be the owners name. Think of it like a virtual eBay for virtual media (since the media is no longer in physical form). No shipping required.

Deals will also have to be struck with all the content providers and the licensing agencies, the people who originally created and licensed the product who usually receive a fee every time that particular title, whether it be an ebook or a movie or an or a TV episode, is purchased; whether it’s a television studio or a production company or a record company etc etc. Yes it will be a challenge. But it’s no more challenging than what YouTube or Sootify or Pandora have had to do. It’s just going to take time, a good law firm, a little effort, a smattering of charm and a gift for gab. In a few months time all of these deals can easily be put into place and the business can be up and running on a simple web and mobile platform for consumers to start using.

Will it happen? Yes, without a doubt. Within a year this is a no brainer for an acquisition or take over by one of the larger media companies. The question is WHO is going to do it? It could be you. Like I said, this is a freebie. Take it. I’ve already got too much in the pipeline. But regardless of who creates it, I personally cannot wait to use this service. I own way too many episodes of The Good Wife and would gladly trade them all in for half of what I paid for them.

The advent of a consumer market for used digital media is right around the corner. The demand is already there. We just need someone to build it.

– Posted by The Ambassador using BlogPress on an iPhone 6

Bouncing Back When Flat — Ed Hale Opens Up in New Book and Interview

Ed Hale Star Guitar promo photo. Photo by Fiona Pepe, Styling by Jenascia Chakos 2013.

Ed Hale star guitar promo photo by Fiona Pepe, styling by Jenascia Chakos copyright 2013.Earlier this year Ed Hale gave an in-depth interview with the website FlyFreeAvatar.com, where he opens up more about his music, business, spiritual and personal life than ever before. The interview also makes mention of the potential release of a new book entitled Bouncing Back When Flat. The interview is being reprinted here for Transcendence Diaries readers in its entirety with permission from the owners. Original interview published on February 1st, 2014 here: Bouncing Back When Flat — An Interview with Recording Artist Ed Hale

FlyFreeAvatar.com recently had the opportunity to get recording artist Ed Hale to sit down for an in-depth interview. This is a project we have spoken about doing for several years, and the New Year seemed like the perfect time to finally complete it. Hale has been in the public eye for most of his life, having released his first album at the age of 17. He is best known as a singer-songwriter and recording artist — as the lead singer of the musical group Ed Hale and the Transcendence, scoring numerous Top 40 hits over the last fifteen years — including classics like “Superhero Girl”, “Scene in San Francisco” and “New Orleans Dreams”. He is also well-known as a successful entrepreneur and businessman, a prolific writer, and an outspoken social and political activist and human rights advocate. He has a reputation for being open and outspoken about his personal life, especially in his popular long-running blog The Transcendence Diaries, which is celebrating its twelfth year online this year. He is refreshingly candid about sharing his spiritual views as well – a rare quality in the entertainment world. Being actively involved in community building and Civilian Diplomacy work with organizations like Habitat for Humanity and Fellowship of Reconciliation (FOR), Hale has traveled the world extensively for diplomatic, peace and work trips and speaks six languages. Most applicable to this site, Hale has taken all of the Avatar Courses numerous times over the last 15 years and continues to do so on a regular basis.

I

FlyFreeAvatar (FFA): When I first thought about talking to you for this interview, there were two questions that came to mind immediately. The first was about how your music has been affected by taking the Avatar courses. And the second was about all the success you’ve had over the years and how much of a role you think Avatar has played in it.

Ed Hale (EH): Yep. I can see that. Those are the two questions I get asked the most when it comes to Avatar. But that’s TWO questions you know. [laughs]

FFA: Okay so let’s start with your career success. With the band’s last album’s success and the hit singles you had from your solo album, “Scene in San Francisco” and “New Orleans Dreams” climbing the Billboard Top40 Charts, why don’t we start there? With your career success. How much of a role do you think Avatar has played in that?

EH: Well I had achieved success in music at an early age. Long before I took the Avatar Course for the first time. So I don’t want to mislead anyone on that count. But it was short lived. I mean, I was signed, released an album, had a few hits and was touring before I finished high school. And then it was all over before I graduated college! [laughs] But this latest success? I think we could safely say that I wouldn’t be here today if it weren’t for everything I learned in Avatar; let alone be in Billboard magazine.

FFA: Your early career, that was when you were known as Eddie Darling…

EH: Yes. That’s the embarrassing truth. But you know, when we’re young… we don’t know. We think we know… but we don’t. At the time I guess I thought that was a cool sounding name. But that was such a crazy experience to go through at such a young age. None of it was on my terms. It was all up to other people. Just a very large greedy money-making machine. If they like what you’re doing, you’re in. If they don’t like what you’re doing, you’re out. No compassion, no sense of artistic integrity or guidance. It was really disheartening for me as a young artist. I thought that was going to be the start of this amazing career, but it didn’t last very long. A few years in the big leagues and it was over and I was back in the local club scene.

FFA: But you obviously didn’t give up on music, which has been a hallmark of your career, this persistence. What led you to keep going?

EH: Well I did give up for a while there. I went back to college and got really into that. But it didn’t last long. I just couldn’t stay away from making music. I don’t know if I’ll ever feel comfortable NOT making music. It’s just the one thing in life I enjoy doing more than anything else. Except being married of course! [laughs] The difference was, when I went back into music then, that it was going to be on MY terms. I didn’t feel like I had any control in it my first run-through. So that was one of the many reasons why I took the Avatar Course. I wanted to harness more deliberateness in my life. Not sure if that’s a word… But I really liked the idea of “living deliberately”. [Living Deliberately is the name of the first book by Harry Palmer. Palmer is the author and creator of the Avatar Course and has published many books on the subject.]

FFA: You were young when you took Avatar for the first time.

EH: Yes, I was 21 or 22 years old. Back then that was considered “young”. Now there are kids eight and nine years old taking the courses. It’s incredible. I used to feel like “the kid” around those courses. Now I feel old compared to these kids. [laughs]

FFA: Yes. It’s amazing. But still, 22 is still pretty young to take Avatar. Especially back then when the course was fairly new and unknown. What prompted you to take it?

EH: Well it’s like what I was saying, about the last album, and really all of them over the last ten years… I took Avatar initially because I wanted to feel more in control of my life. I wanted to feel like I was creating my experiences. I could FEEL that what it was about totally vibrated with what I believed personally. I mean, the whole “we create our experiences based on our beliefs” premise… I believed that already. Or at least wanted to. But how do we control our beliefs? That’s what puzzled me and interested me the most. And I learned how to do that on that first Avatar Course; and in the future ones that I took like Masters and Wizards. It gave me the ability to create my beliefs deliberately. So instead of feeling caught up in a large out of control system like the music business, I created feeling in control and confident. And every album since has done better than the last. It’s really been a very positive force in my career. For sure. There’s no arguing about that.

FFA: So do you use the tools regularly?

EH: Yes. Absolutely. I try to live through them… By using them all the time… Like in every moment. After a while, it transcends “using the tools” and just becomes… a way of life, a habit, how you live.

FFA: Have you used the tools specifically about your career? In other words is there a direct correlation between the success you’ve had and using the Avatar tools?

EH: Yes. Absolutely. In terms of using them specifically around my career, I learned from some of the more experienced Avatars out there – and I’m not sure if this is “a thing” or not… But I learned that they might go to a course and dedicate that whole course to just one aspect of their lives, like say their career, or money. Other things come up of course, because it’s all connected, all the different aspects of our lives… but I went to a Pro Course [The Avatar Professional Masters Course] and decided to dedicate the whole course to my career. And it was a truly amazing experience. Doing it that way.

FFA: In what way?

EH: Just the discipline you have to have in order to do that, to stay focused on one thing; controlling your will to be able to do it. And then the variety of tools available to you to explore that one aspect of your life. They offer you so many different perspectives you’ve never thought of before. And the course keeps you on track to really get to the bottom of things. In whatever you’re focusing on. In that case, tackling your beliefs about one specific subject, like your career, from the variety of different angles that are provided to you by using all those different tools. We released the Rise and Shine album a few months later and that album took off bigger and faster than we ever expected. It opened the door for us. Before that, we were a new and relatively unknown band. After that album, we became a national act. The songs were charting in cities all over the country. That was when I first started learning about where all these cities were that we hear about all the time around the country. From the radio station play charts. [laughs] I can’t help believe that part of what helped all that to happen was because I had dedicated that course a few months earlier to focusing just on my career. It was so effortless.

FFA: Have you done that with other areas of your life? Is it something you always do?

EH: No it is not something I always do. But I have done it with other things. But not usually. I did it regarding relationships one year and that was also very successful. I found my soul-mate because of doing that I believe. I cleaned up all the beliefs I had about love and romance and relationships… But usually I just take the courses and allow whatever comes up to come up. And you know, what I notice is that if your attention is on your career, then that’s what’s going to come up for you anyway. So it’s not really necessary. It all tends to work out perfectly if you don’t fight it and you just let it flow. Ultimately it’s your consciousness, no one else’s. You just have to decide if you want to be a victim of it or the master and leader of it.

FFA: That’s well put. So how do the courses affect your music? As an artist?

EH: Well I get that question a lot. And the answer is I honestly don’t know. I know that the answer is supposed to be really incredible and mystical or magical in some way… There’s this expectation there it seems… But honestly, in terms of music, I’ve been writing and playing music since I was a kid, since before I could walk. So if I were to be totally honest, I don’t know what affect it’s had. Freedom maybe?

FFA: That’s fair. Freedom in what way?

EH: Well… I can tell you this. When I first took the Avatar Course and then the Masters Courses, I felt OUT OF THIS WORLD. I had never felt so good in my life. Just like… I don’t know, flying is how I would put it. High as a kite, but without drugs. High on life. [Hale is very animated as he speaks. His eyes are wide and he uses a lot of hand gestures.] I felt SO confident and SO fresh and new and GOOD inside. I KNOW that came through in the music I was writing back then. It gave me a feeling of invincibility and that definitely translated to me having a new-found confidence as a musician and as a writer… to write whatever I wanted to and forget about any of the so-called “rules of the business”. You know? So in that sense, the courses did affect my music tremendously.

FFA: Some of your songs are very spiritual. You tend to write more specifically about spiritual matters than other mainstream rock or pop singers…

EH: So now I’m mainstream? That’s a first!

FFA: You know what I mean, singers in the public eye… most of them don’t write about spirituality as much as you do. Even the ideas of Avatar and Abraham Hicks are referenced. I also couldn’t help notice that you credit Harry Palmer on some of the songs.

EH: Well yeah, [laughs] you get so excited after you first learn all that knowledge. It’s a big WOW moment. Like discovering chocolate or sex for the first time or something. [laughs] But bigger. Just the knowledge is mind-blowing, right? So it’s a given that you’re going to want to share that with people. Just not go overboard with it… hopefully. But if you use the tools on a regular basis, if you practice BEING an Avatar… then you feel like you’re walking on clouds most of the time. Those ideals and principles are embedded in you. Simple things. But profound. So they tend to come out in the lyrics. If I write a lyric that sounds really close to something I’ve read then yeah I’ll give credit to wherever I think credit is due. When I was younger I was writing a lot of songs about spirituality and transcendence and stuff like that and it really did feel like I was channeling the ideas of Avatar through music at times. So I would credit whoever was the inspiration. That doesn’t make our publisher very happy [laughs] because it creates a lot more paper work. But it’s the right thing to do. Harry Palmer’s ideas have been a huge influence on me and how I think… ever since I was a kid.

FFA: Does he know that he’s written songs with you?

EH: I don’t know. [laughs] That’s a weird way to put it. But I’ve never kept it a secret. We’ve never talked about it. I always wonder if he gets these checks in the mail and then wonders where they’re coming from. [laughs]

II

FFA: You’ve also had tremendous success in business, as an entrepreneur.

EH: I’ve tried. [laughs]

FFA: Well you have. That’s an aspect of your career that isn’t talked about as much. You were a successful entrepreneur before you were 30, irrespective of your career in music. And that seems to be a running thread throughout your life, starting businesses and being in business, since you were very young. [Hale started his first company at the age of 20 when he opened up a rehearsal and recording studio. Since then he’s owned health food stores, juice bars, a vitamin manufacturing company, a business consulting company, a record label and a real estate investment company.]

EH: Yeah, for sure. That’s another one of those things that I just absolutely LOVE. Business. Being in business. LOVE it.

FFA: You say that about a lot of things!

EH: Maybe I do… [laughs] I don’t know. I guess I just love a lot of stuff. Hey that’s the Ambassador!

FFA: So what is it about business that you love?

EH: Well I was raised in that kind of an environment, number one. I grew up with my parents owning businesses. So I think that was instrumental in it. And I have just always enjoyed being in business for myself more than working for other people. Though I don’t necessarily believe that it’s easier. I actually think working for other people – especially for a large company – is the easier path to take, for sure. But for someone like me… I just could never imagine doing that full time and long term. Plus, there’s also a real rush you get out of the risky and adventurous aspect of being in business for yourself. Unlimited reward but unlimited risk as well. I get off on that.

FFA: But how do you keep up with it? And how does Avatar affect it?

EH: You know that’s two questions, right? [laughs] I’ve always been fascinated by being in business for yourself. Since I was a kid I always admired those kind of people. Tony Robbins has been as big an influence on me as say, someone like John Lennon. Almost equal. And I also found that I was good at it, or at least lucky in it. So I keep up with it as best as I can. Probably not as well as I could honestly. The Avatar thing, that’s a different story. It helps obviously. I know that. That’s the thing… Avatar helps you with everything. It’s not just one aspect of your life. It’s your whole life that is affected.

FFA: You’ve talked about Harry Palmer and Tony Robbins a lot throughout your career in interviews. They seem to come up quite a bit.

EH: [laughs] Yeah I guess I do. But hey if you’re going to have mentors, they might as well be great ones. And for my money those are two of the brightest minds in the world today when it comes to personal achievement. Even though they’re very different. Stephen Bauman too. He’s more of a spiritual intellectual who keeps your integrity on its toes. But really all of them do that. [Stephen Bauman is an author, speaker and Methodist Pastor in New York City]

FFA: I know your love for Tony Robbins and Stephen Bauman. But in relation to this website and its readers, how does Avatar help with your success in business?

EH: Well to me I think the answer to that question is obvious, but for someone who’s never taken any of the Avatar Courses before…. okay, we can go there… Say you’re experiencing the same challenge over and over again in your business. Everything seems to be going well except this one thing… Or perhaps LOTS of things… You can keep banging your head against the wall over it… Hire new people, recruit consultants, read more books, take more classes, etc. etc. OR you can take a look at the beliefs underneath this problem and once you discover them, you can then DIScreate them. That’s a term that Harry Palmer came up with in the Avatar Course. It’s brilliant. And voila! They’re gone. That challenge will no longer be there. THAT’S how it can help. It’s miraculous. If people have ever seen that movie The Secret… it’s like that. But it’s real.

FFA: You make it sound so easy.

EH: Well in a way, it is. Not all the time. But it isn’t rocket science. It’s a very natural thing. It’s an organic process, just like breathing oxygen. We just have to re-remember it… Discreating limiting beliefs helps us remove obstacles in our life that up to that point seem insurmountable to us. I can honestly say I would not have experienced the level of business success I have had in my life, especially as young as I was, without having that knowledge and those tools. To me it’s a no-brainer. The same with religious faith. Both help.

FFA: Speaking of obstacles, you’ve had your share and always seem to bounce back, which has been an inspiration to many people. What’s the secret? Or does that give away the plot to your new book? [Hale has a new business/inspirational book coming out this year entitled Bouncing Back When Flat]

EH: Besides what I just said? [laughs] I mean that kind of sums it up, right?

FAA: I was hoping we could go a little deeper.

EH: Okay well which ones? There’ve been a lot of them. [laughs] It hasn’t been as easy as people seem to think it has. It never is. Not for any of us.

FFA: A few years ago you experienced a major business setback that left you broke and even homeless for a while, which is what your new book is about. I’ve read some of the interviews about that experience and it’s shocking. But you turned it around. What I’m trying to come to is how you did it? [In 2006 Hale discovered that his business partner, Naomi Whittel (nee Balcombe) (now at Reserveage Organics), had sold one of the companies he had founded, Ageless Foundation Laboratories, without his knowledge to a publicly traded company. Hale found out through the SEC filing. Naturade Inc., the company who purchased Hale’s company, didn’t even know Hale was an owner of the company when they made the purchase, finding out months later. The story has been written about extensively, but Hale has been relatively quiet about it.]

EH: Yeah, that… [This is the first time in the interview Hale becomes quiet, anything but animated.] That’s still a tough thing for me to talk about. But I understand that it’s important and why you think it’s relevant. I’m still coming to terms with it all.

FFA: Well that’s why you wrote this book, right?

EH: Yes. Absolutely. It’s an important story. I know that.

FFA: Not many people can imagine living through that kind of a setback, let alone bouncing back from it. But you did. Rather quickly some would say. And you have had tremendous success since then.

EH: Yes, I know. And I’m very grateful for that. Hence the book. If I can do that, then anyone can do anything. That’s how I look at it.

FFA: I read an interview you gave last year where you did talk about it and it was inspiring. I only ask because the story does have a happy ending. You didn’t let it take you down, but instead you found a way to work your way back to the top. That’s an incredible achievement.

EH: Yes, it did take me down. I mean, how could it not have? One day I was going about my business and living my life, not a worry in the world, and then in one fell swoop everything I had in the world was gone. Bank accounts, credit cards, my company, retirement savings. Everything. Gone. It was the single most challenging thing I’ve ever lived through. For sure. But you’re right, I didn’t let it keep me down forever. I started from scratch and rebuilt. And slowly I was able to rise back up.

FFA: Without giving too much of the book away, how were you able to do that?

EH: Well for one thing, my faith is very strong. We’ve talked about that. I’ve never hidden that. I try not to be preachy, but I also think it’s bullshit, pardon my French, when entertainers keep their faith in the closet because they’re worried about how it’s going to affect their career.

FFA: You’ve certainly never done that.

EH: No, I haven’t. I talk about it when it’s appropriate. It’s important to me and I believe it’s important to a lot of my friends and fans.

FFA: You write a lot about religion and faith in your blog and sometimes sound almost anti-religious, almost like an atheist, which I know you’re not. And yet at the same time you write a lot about being a Christian and how challenging it is. Can you explain that a little?

EH: Well I’m definitely not one of those “100% sold” kind of people. I think anyone who’s really honest about their religious faith is going to be confused about it… and struggle occasionally. Because there are just so many contradictions in religion and spirituality… The difference with me I guess is that I haven’t necessarily chosen a side yet… I’m still open to all of them…. dissecting it all. And I explore all that a lot publicly in the Diaries. [Hale is referring to his long-running blog The Transcendence Diaries].

FFA: I know a lot of people find that inspiring. But you also anger certain groups of people with this “openness”.

EH: I know. And I don’t mean to. What I’m really doing is what I believe we should all be doing if we’re serious about spirituality and faith… questioning, studying, exploring. I’m not trying to make anybody mad or even question what they believe. To me it’s fun. It’s academic. But it also meaning beyond that.

FFA: I think most people recognize that. So your faith is one of the things that brought you through that business challenge?

EH: Without a doubt. A lot of reflection and prayer. And a lot of counseling with mentors. Seeking advice from older people that I looked up to. Also I had a really strong community around me. Family and friends who were there for me. That’s a tremendous asset. Something that you can’t buy. If it weren’t for that, I don’t know if I’d be here today. Because when that kind of thing happens to you, you really start questioning your life. All your effort and hard work and even your beliefs, things that you’ve taken for granted your whole life all of a sudden… you start questioning.

FFA: Like what?

EH: Well like… just everything. For example, you assume that if you work hard and you’re a good person that you’re going to succeed. That’s what I’d ALWAYS believed. My whole life. And I experienced that. Over and over again throughout my life that’s what I experienced. And then when this happened, it was so shocking, that it was hard to put those pieces back together, of that belief. It didn’t ring true to me anymore. Being a good person did NOT equal being successful. I started wondering if maybe that was just bs and perhaps we were supposed to be bad people and that was how to succeed. That was my first gut reaction of course. It took me some time to overcome that idea…. because bad people seem to succeed just as much as good people.

FFA: It’s easy to see how you could come to that.

EH: Right? But here’s the thing. I was wrong. We’re not “good” people because we want to succeed. We’re good people because we believe that’s the best way to live life. You know? My friends and family would call me every day, I mean every day, just to see how I was doing and check in on me. That was a big help. And we would talk about it and little by little they got through to me. I remember this one time I was driving around Manhattan with a friend, Big Mac, I LOVE this guy. He’s super funny, a southern guy. And he had just finished seminary at Princeton… So he is a spiritual guy too…

FFA: You write about him in your Diaries. I know the name.

EH: Yep. I write about EVERYBODY in the Diaries. Much to their displeasure! [laughs]

FFA: I definitely want to talk about that later, because I have a lot of questions about your blog and the reaction you’ve gotten through the years, but I don’t want to interrupt your train of thought. So go on with the story.

EH: Okay… So I was telling Big Mac how I was trying to make sense of God’s plan for my life with making this horrible thing happen to me. With Naomi and the business. That perhaps God was trying to show me a different path to take, rather than all this success and being a business tycoon that maybe God wanted me to be more focused on making the world a better place. And Big Mac, he just looked over at me and said “Bro I could never believe in a God like that.” I’ll never forget it. That was just one of those moments in life you never forget. I was like “What do you mean?” And he said “Ed, God doesn’t make bad things happen to people. God is grace. And love. Who did this to you? This Naomi chick did this to you.” The way he enunciated her name in his southern drawl… I can still remember it… He said “People did this to you man. God didn’t. God is the one helping you. Not hurting you.” I turned around in my seat and I began to cry. Right there in his truck. Because that was exactly what I needed to hear in that moment. I had been so puzzled by it. I couldn’t figure out WHY it happened… I was still trying to make sense of it. But he made me realize in that moment that it didn’t have anything to do with God or God’s plan… it was people. If anything, God is there to help us, not hurt us. At least in his view.

FFA: And is that your viewpoint now?

EH: Yes. Absolutely. That really resonated with me. When he said it. And looking back, still, it totally changed my whole point of view. That’s what I mean by my beliefs were being challenged. I was actually so fooled for a while there that I thought maybe that “God” wanted me to suffer in that way… It’s crazy. But luckily, if anything it made me stronger. And more importantly it offered me a reference point for how to view life when bad things happen to us. That it’s not about blaming God, every time something good or bad happens to us. People were the cause of it. And more importantly so was I.

FFA: How so? How were you the cause of it?

EH: Well that’s the part where I think I got the most out of the experience. Where if there is anything positive to take away from it, I got it. The first thing I did, because I had taken Avatar, was I started looking at my own past actions to see what was there, what had I done, in my life… I started reflecting on my own responsibility in the whole thing, instead of blaming anyone – and trust me it was easy to blame people… it was a horrible thing they did, they broke the law in a hundred different ways, and worse… broke my heart by taking advantage of our friendship… I HATE stuff like that… people like that. But I knew I needed to look for where and how I was responsible… So on the one hand, I saw how we have to be real when it comes to people doing harmful things to us; it happens. We can’t live in a bubble and pretend that there aren’t bad people out there. Because there are. But I also saw that I had some responsibility in it too.

FFA: That’s admirable, but in what ways were you responsible?

EH: Well I can’t act like I did anything overtly wrong to cause it… Sometimes people can make the mistake of over-owning things I think. It’s not like I was acting unethically or broke the law or something… I was a good guy. Same as I am now. But I had been warned that that kind of thing might happen before it did… at least a hundred times before to be honest. It wasn’t like it came out of the blue. I had been in business with Naomi for years. And that was the main thing we argued about, was her always wanting to break the law and me always saying that we most certainly should NOT. And our employees would always be stuck in the middle, between our two viewpoints. She constantly accused me of being “self-righteous” and I just wanted us to play it straight. So I had definitely been warned already. But what had I done about it? Nothing. Sure we had stacks of legal agreements between us that prohibited us from doing those kinds of things… But based on what I’d already experienced with her in the past, I should have known better. I should have taken more action BEFORE all that happened. And I didn’t. Why? Because I was being lazy, yes… or because I was resisting conflict. For sure. I didn’t like conflict of any kind. I love people and I love harmony and I’m all about love and peace, you know? So I just pretended like everything was fine when I knew it really wasn’t. I could feel it…

FFA: You were in denial… of your intuition?

EH: Yes, absolutely. Living in denial. Pretending. I helped to create the whole thing through knowing about the potential for something like that to happen and NOT doing anything about it. NOT acting when you know you should can be just as bad as TAKING an action that’s harmful.

FFA: So you took responsibility for the experience? Did that make it easier to deal with?

EH: Yes, absolutely. It gave me a sense of relief. It enabled me to feel the remorse for my non-actions that might have contributed to it, and other things, and then to move on. What it does is help you feel responsible for it rather than like a victim of it.

FFA: That’s a great example of using what you learn in Avatar in the real world.

EH: Yes. Totally. I think so. That one experience compelled me to fill three whole notebooks with actions from my past that I felt weren’t necessarily aligned with being a good person and to make amends for them. In order to get a fresh start. It led to a lot of self-reflection and taking responsibility for my past. I became a better person through doing all that.

FFA: When you’ve written about the experience that’s what you mean by it also being a positive experience…

EH: Yes. Let’s face it. No one wants to go through something like that. To have everything you own taken from you by other people. That’s a bad thing. The betrayal aspect of it alone is enough to make you feel so discouraged and ungrounded… so unsure of yourself and the world. When someone lies to you so overtly and is doing it from a place of friendship, it can really screw with your mind. But you have to find a way to turn it around and see the positive side of it. And for me the best way to do that was to start looking at me instead of at the others. And to start planning how I could improve who I was as a person… Once again I saw firsthand how our actions in the world can affect others, either in a positive or in a negative way. That’s the least we can do. Take stock of our actions and make sure we are having a positive impact. So that’s what I did.

FFA: That is inspiring. And within a few years you had overcome it and were back on top again with three hit albums, songs on the Billboard charts, and your now infamous trip to Iran… Do you think there’s any correlation between what you went through and the success you’ve had?

EH: No. I don’t. Maybe, I don’t know. I know it inspired me. But only through necessity. Before that happened I was really enjoying life. Taking advantage of how hard I had worked and how successful I had become. After that, I was forced to go back to square one and start over again and rebuild my entire life and career from scratch. It really inspired me to become successful again. I was determined to. So in that respect yes there was a correlation. But I’ll tell you this: no one should ever believe for a minute that they need to endure some kind of tragedy or suffering in order to succeed. That would be a very impeding and unnecessary belief to cultivate.

FFA: That’s a good point to make.

EH: Well if you go and read a lot of the articles that were written when our first album after that experience came out and became successful there is a lot of attention paid to the whole rags to riches aspect of it, “from homeless to Billboard!” became a headline. As if there was a romantic aspect to it. And I can promise you that there is nothing romantic about going through something like that. If you can avoid it, do so.

FFA: Well the story is an appealing and inspiring one, from an entertainment or person of interest point of view. You can see that…

EH: Yeah, I can. Totally. Which is one of the reasons why I wrote a book about it. I mean, I get it. How often does something like that happen to a person? Not very often. It’s more like a movie than real life.

III

FFA: There is another aspect about that experience that I wanted to have you talk about if you don’t mind, because I think it’s important. Ultimately you decided to settle the whole thing with your partner out of court. Yet the case still remains unresolved years later. Why did you decide to do that? And do you regret it now? [Naomi Whittel signed a settlement agreement to pay Hale for the sale of the company in order to render it a legal transaction months after the sale and prevent the case from going to court, but the agreement has never been fulfilled.]

EH: Well that’s more than just one question….

FFA: Okay. Why did you agree to settle out of court? Why didn’t you just go about it in a more traditional business manner?

EH: You mean by taking legal action?

FFA: Yes. Laws were clearly broken. Contracts were breached. It seems like an open and shut case.

EH: Right, I know. And it was. I get this question a lot, especially from other business people. There was a ton of criminal activity revealed. Fraud, forgery, tax fraud, embezzlement, a lot of lying and stealing… You know. Crazy stuff. It was something right out of a movie. Totally unreal and way outside anything I’d ever dealt with before. It’s insane when you think about it. This was a situation where yes, I probably could have played tougher… But for one thing, there’s a good chance that Naomi would have gone to jail if I would have gone public with it by taking it to court. And I was still operating under the misconception that Naomi and I were friends. We had been engaged to be married after all for years. So I still cared about her as a person. Secondly, she literally called me every day for years from the moment I found out what she had done…. Begging me to settle. Even though it may seem in retrospect like such an open and shut case now, at the time, I was still receiving these calls from her every day begging me to settle and not go to court. I felt very pulled. Between my loyalty to her as a person, and to her family… And to doing the right thing perhaps…

FFA: So now you think that taking it to court would have been the right thing?

EH: Well it would have been the more normal action to take under those circumstances…. But also I felt that there had already been enough legal action in our lives. I mean, she had created such a huge mess of legal actions for us already. It was all lawyers and law firms galore… for years. No one was winning except the law firms as they say. But because I had made peace within myself about it, and she was pushing hard for an out of court settlement, I looked at both outcomes… Part of me really wanted to “get justice”. Because in business that’s what you do. If someone commits a criminal act, they deserve to get what they get, right? Justice, to the full extent of the law. I got that. But at what cost to me and my own sanity? And at what cost to my family and friends? They’d already been through the ringer because of what happened. I reflected on it and prayed about it a lot… And it just seemed like settling it was the right thing to do. To put it behind us as quickly and smoothly as possible.

FFA: Plus you assumed that once you settled that it would really be over and behind you as you say.

EH: Yes, I did. Totally. I thought that would be the end of it. The end of “the Naomi saga” once and for all. It happened. It was bad. But the ball was in my court. I could sue and drag it out in court for years, or I could forgive and settle and move on with my life.

FFA: But it didn’t end there. After all that, the settlement agreement remains unfulfilled. Which is what led to the major setback you experienced. So do you regret that decision now?

EH: Yes and no. Yes, because I wish it were over. I regret what I had to go through. And I am sublimely shocked that we’re still talking about it years later. I don’t honestly know how she can deal with it still being out there open and unresolved. But no, because in that moment I feel like I made the most responsible and mature decision that could have been made at that time. Trust me, forgiveness in those kinds of situations is difficult… but it’s the HIGH road. Being vindictive or seeking vengeance, that may be the more common road, but it’s not the high road.

FFA: Yes, as an Avatar I completely understand you choosing forgiveness over revenge. Even though in the end it was a costly decision…

EH: Yes, it was. So far at least. But I’m still giving her the benefit of the doubt. That’s the part that a lot of people don’t understand. At first she swore up and down that she had nothing to do with it, that she was “forced into it by her husband and this pack of evil attorneys” they had hired. I didn’t necessarily believe her… But you know, when you’re close to someone like that… It’s hard to cut the line completely that connects you. There is still love there. And compassion. You want to give them the benefit of the doubt.

FFA: But it sounds like a very one-sided kind of compassion.

EH: Maybe it is… That’s something I wonder about sometimes. Long story short, she swore up and down that she had every intention of fulfilling the agreement, and more than anything she was just afraid. At the time I felt like I was doing the right thing, by being compassionate and forgiving, because that’s what WE do, right? And protecting her…

FFA: Yes, I agree. That’s what we do. But this brings up the question of when is it better to look out for yourself by taking a more Guardian Heart approach? [Guardian Heart is a concept explored in the book Resurfacing by Harry Palmer.]

EH: I know… There’s a fine line between being a nice person or a good person and letting someone take advantage of you… They are two different things. And sometimes we confuse them. Maybe I’ve crossed that line now… I hope not. But I can tell you now, after going through all of that, I understand the importance of the Guardian Heart a lot more now, of not confusing being a nice person with being someone who allows others to take advantage of them. That IS something that we tend to get confused sometimes as humans. I also see the importance of standing up for what we believe in or just being committed to protecting ourselves and our loved ones. I know what you’re getting at. And I am in no way attempting to promote forgiveness as being equal to letting people take advantage of us.

FFA: There is a certain responsibility we have to ourselves and to others in defending integrity and justice for the good of everyone…

EH: Yeah, absolutely. And that’s one of the reasons why I decided to write the book about what happened. It’s not just about the inspiration factor. But more about the responsibility to others. Not just to inspire other people who might be going through a similar challenge, but also to warn people that this kind of thing can happen to the best of us. No matter how nice we are or how good of people we are. No one is immune to it. You have to look out for yourself, no matter how nice of a person you are. But it is how we deal with it that is the true measure of a person.

I remember Tony Robbins telling a story once about how he went through a similar experience in his business life. His CFO was also his best friend and he discovered that this guy had been embezzling a ton of money from their company and it just shattered him; challenged his optimistic outlook for a while. When he told that story, I couldn’t relate to it at all. I was too young. I had never gone through anything like that. But when almost the same exact thing happened to ME… THEN I could relate to it. And knowing ahead of time that he lived through it really helped me. His story and his struggle with that inspired me. And I’m sure there are a lot of people who would be surprised that something like this even happened to me, because I’ve never really talked about it openly before. But I get it now. That responsibility to share it so other people can learn from it. That’s important.

FFA: I believe it is too. Not to spoil the finale of your book, but can you share at least a little about how you were able to rebuild from something like that? Tangible things, actions that you took.

EH: Yes, absolutely. If you can imagine waking up one day and being absolutely flat broke after years of working and having made a ton of money… Going from wealthy to broke overnight. That money still exists, but you just can’t get to it. Someone else now has control of it. You can’t even afford your next meal because your bank accounts have been taken over. Horrible right?

FFA: I find it hard to imagine. I think most people would.

EH: Well me too… Until it happened. After it happened, I wasn’t just broke; I was also extremely disheartened. It was hard to believe in humanity at all. But I didn’t want to become a jaded person. Or cynical. Or believe the worst in people. So I used the Avatar tools to let all those potentially negative beliefs go. I discreated them. And I deliberately created being who I really believed I was: a generally positive and optimistic person who believed in myself and others. I took every guitar I had and walked each one to a different friend’s house and left it there and said “I’ve been hit in a bad way. You know this. I need money for an attorney and money to eat. Here’s a guitar. This is what it’s worth. If you’re willing to help, I’ll leave it here till I can pay you back.” And you know, every friend I had was more than willing to help me out. It makes me emotional still. Because it really showed me how powerful friendships are. I had guitars all over the city in different people’s homes as collateral. And honestly half of my friends didn’t even care about collateral. That was just for me. To make me feel more comfortable in receiving help…

FFA: That’s exactly the kind of thing I was hoping you would share. These tangible actions that you took. I think people will find them very inspiring and informative.

EH: Well yeah, obviously in that kind of situation you have to find a way to get on your feet. Just to be able to eat. The part that hurt the worst is that Naomi and I were connected at the hip for ten years before that. We were engaged to be married for God’s sake. AND business partners for years after that. So she knew that once she did that that I would literally not have a cent to my name, nor even a way to eat. It was astounding to me that someone could do that. But once it happens you have to move on and find a way out of it. So that’s the first thing I did. Then I hired an attorney to help me sort out just what the hell happened. And then I started doing consulting work to bring in money. Business and health consulting. And of course liquidating assets. Physical things… And then I started hardcore trading again.

FFA: You mean trading in the stock market?

EH: Yes. Something I already had a lot of experience with. But besides real estate there’s no faster way to make money fast when your funds are limited. Of course it works in the reverse as well. So you really have to have a strong stomach and nerves of steel. But it was all about taking very real and tangible actions to move forward and start to rebuild. All of this AND still trying to finish recording the new albums with the band at that time and play shows in different cities.

FFA: I remember that. I bet a lot of people wondered why you changed so many things in your life at the time.

EH: Yes I’m sure they did. Because I also leased out my apartment in Manhattan for a while to make money. Whatever it took. Living with family and friends. It was a freaking nightmare honestly. But it was also a tremendous challenge and so kind of fun… When people asked me what was up, I didn’t hide the truth. But I also didn’t advertise it. I just kept moving forward. It was an insane position to be in. But you start from where you are. You start with the basics. You create being happy to be you, and simple things like “I can do this”. “I can make it happen”. “I believe in me”. Things like that. Using the Avatar tools to create those realities. Or whatever “tools” you have available to you. In spite of how challenging things may appear. You do it anyway. And at the same time you announce it to the world. Tell everyone what you’re doing. For me that meant telling everyone “The Ambassador is down but he’s not out! I’m rebuilding the empire!” Perceive it as a challenge, a doable challenge. And set about every day to being real with where you are… but also striving toward bigger things. I truly believed that I had learned a valuable lesson, but that I was not meant to stay down for long. That was not my destiny. I didn’t take all these courses and read all these books to let one major setback ruin my life forever. I was totally committed to rebuilding in spite of that setback.

FFA: When the first song from your new solo album made it onto the Billboard Charts, after going through all that, did it feel like your hard work had finally paid off?

EH: Are you kidding? Yeah. It was amazing! We laughed, we cried. And then laughed some more. A lot of jumping up and down screaming. One of the greatest days of my life. Friends calling from all over the country because they just heard the song on the radio or in their car… Things like that. I think because of the immense disadvantage I had been placed in – and everyone knowing about it…. That’s what made it so much more enjoyable for everyone. To be down like that and to rebuild it all from scratch and then top it off by hitting the Top 40 a few times. That was an amazing moment for sure.

FFA: You really did “bounce back when flat” as you say.

EH: Yeah, it’s hard to believe. But we did it!

IV

FFA: And it didn’t end there. Around the same time, you were invited to be one of only a handful of Americans to visit Iran post-revolution on a peace mission. How did that come about? [Hale visited Iran in 2009 on a well-publicized Civilian Diplomacy mission along with eleven other Americans in leadership positions from a wide cross section of different industries. He represented the arts. He just returned from a similar trip to Israel-Palestine recently. In between he’s also visited countries in Africa, Europe and Central and South America to build homes and community centers.]

EH: I’m glad you asked. Because it’s actually a really magical story in a way. I was at this silent retreat at a convent of nuns…

FFA: You always say these things that sound so outrageous… Like you’re narrating a movie.

EH: Hah! Well I’m telling you, this is what happened. It sounds crazy. But that’s how it went down. I was at a silent retreat at a convent of all these sisters in the middle of nowhere in upstate New York. Episcopalian I think. And you couldn’t talk for like a week. So I used that time to just unwind and decompress. But they had this policy where during meals you could do some light talking… something like that. I met this one sister who was really cool, very hip. And we shared this passion for global human rights activism. We couldn’t really talk that much. But we got to know each other. And at the very end of the retreat she told me about this historic upcoming delegation of Americans who were headed to the country of Iran for a two week peace mission. She said that the application process had expired, but that if I got mine in really quickly that she’d put in a good word for me with the international organization that was putting the thing together. I had been trying to get into Iran for five years. I must have applied ten times and was denied every time. I had already been studying the language, Farsi, so I could speak the language a little bit… That helped. And you know, there’s more, but basically it all came down to me being at this silent retreat in the middle of nowhere that got me into Iran. Sort of. I suppose it was more than that. But that was the original impetus.

FFA: Being in the right place at the right time. It’s fascinating how these little miracles happen in our lives when we’ve put our attention and intention on them.

EH: Exactly! First our attention, then our intention, get rid of beliefs or ideas that are in the way and BAM! Things manifest!

FFA: Can you talk a little bit about your activism?

EH: Well it is something that I am passionate about. I think it’s an easy way to feel good. Because you’re giving back. It’s not all about you. It’s nice to step outside of it being all about us sometimes. A lot of times actually. [laughs. Hale has become reanimated. His eyes have that light back in them.] Every one of those trips will stay with me forever. I hope this is only the beginning.

FFA: And again you started a business around it. But this one was a non-profit. What is the goal of your PeaceWithIran.com organization?

EH: Just that. Peace with Iran. Exactly what it says. I honestly see it as a reality. I see it happening. Maybe not this year. But soon. The alternatives are far worse than the simple act of a peaceful reconciliation between the two countries.

FFA: From your mouth to God’s ears. What was the most important thing you learned from your trip to Iran?

EH: Great question. I’ve written a lot about this already, but I’d say that the first thing that struck me was how genuinely nice they are there and how much they love Americans. That was very much a surprise for me, for all of us on that trip. We never hear about what nice people the Iranians are here in the States. And we also don’t hear about how much they love and admire us here. That’s an important thing to share I think.

FFA: What other areas of activism are you interested in moving forward?

EH: Well now a lot of my focus lately has been on Israel and Palestine… That’s the real hotbed I believe… Even in regards to Iran, it seems to all come down to Israel and Palestine at the foundation.

V

FFA: Before we go too far off into world politics, can you talk a little bit about your new albums? What keeps you motivated to keep making music at such a rapid pace?

EH: Well I tend to write a lot of songs. AND at the same time I tend to have a lot of ambition when it comes to always wanting to out-do what we did last time, artistically. Every time we get an opportunity to make a new album it feels like such a privilege. So at first we just head into the studio to record our quote-unquote next album. It always starts out as a simple process and then it just starts to slowly get more and more complicated. So it’s just me wanting to challenge myself, see how far I can take it I guess. And the fans, their reaction to it…

FFA: So are the album titles official now? The ones that were just released to the public?

EH: Almost positively yes. Welcome to the Rest of the World for one, and Another Day in the Apocalypse for the other. They’re starting to sound really different from each other now. And the songs have been chosen for each. So we can see the finish line… finally.

FFA: So when can people expect to hear the first single or finished product?

EH: We’re not 100% sure, but my guess would be sometime this spring or summer…

FFA: Well I know a lot of people are excited to hear the albums. The last thing I want to ask you is if there was one thing that you could share with people about any of the Avatar Courses, what would it be? As someone who has taken all the courses and continues to do so.

EH: Well that’s easy. And hard, because there’s so much you could say about it. I mean, it’s a HUGE thing, right? I write about it a lot actually. On the one hand, it’s a way of life. It’s a way of being… You learn a whole new way of being, through becoming more adept at feeling and using your intuition… You become more honest and real. More in line with the truth. But on the other hand, it’s also just a series of courses. You know, it is what it is, whatever each person makes it out to be. I guess that’s what I would say about it. That in essence, the Avatar Course is essentially just a series of courses that contain all this confidential knowledge that you sort of already know, way down deep inside, like it resonates strongly when you read it, as if you’ve known it all your life, right? [Hale is once again excited and animated] And yet now it’s been broken down into very easy to understand and doable steps. That’s amazing! No one had ever done that before. I could go on and on… but put it like this: Take all the cool stuff that we’ve read about in metaphysical and new age books, AND all those documentaries about quantum physics and the so-called paranormal, and then turn all that into a nine day course filled with exercises and processes that teach you how to actually do THOSE things. Tools to help you gain more control over your life and the world around you… more personal power. Now do that with hundreds of thousands of other people from all over the world speaking seventy-something different languages! THAT’S what Avatar has turned into now after almost 30 years. A giant collection of the most enlightened or maybe better put the most enlightenment-seeking people on planet earth. It’s the coolest thing happening in the world right now hands down. Hundreds of thousands of people from all over the world working on being the best they can be AND trying to make the world a better place! Incredible stuff. People always ask me, “Is it worth the money?” And I’m like “Oh my God, no… it’s worth ten times as much.” Talk about a paradigm shift. If someone is looking for a real paradigm shift –something really transformative in their lives – I can’t think of anything else as powerful or noteworthy. At least not yet anyway. Out of everything out there. And I’ve tried it all and then some.

 

To find out more about an upcoming Avatar Course, visit www.Avatarepc.com

To find out more about Ed Hale, visit iTunes or www.edhale.com

 

Hype Is Dead

Scroll down below this post just to have a look at the email that was forwarded to me so you have a rough idea of what I am referring to in this post. What you’ll see is a very typical “2000s”-type ad that promises the moon and stars to prospective entrepreneurs looking for leads. What they’re selling is not important. In this case it is “new customers and leads”, primarily information and hype, in the form of a plugin for WordPress. It was forwarded to me by Infinito, who tends to keep up with these things. I rely on him and G2 and The Ex Norwegian along with a few other friends to keep me up to date with the latest and greatest in tech.

This is NOT the Diary entry I intended to post today. But it does act as an excellent illustration of yet another Signature of the Personal Expression Age, i.e. “You have to be ready (and willing) to change course on a dime, at a moment’s notice, in the Age of Personal Expression. So in that light, let us do just that. I can always post today’s originally intended Diary entry later this evening.

Infinito wanted to simply show me an example of what the new face of information marketing ads looks like. He wasn’t endorsing this style of adverts per se. I took a look at the ad below and did my best to attempt to get through it. About two-thirds of the way through I had had enough. A strange creeping yucky feeling came upon me as I tried to read it. And thus I replied to Infinito.

Wow. Yes I see these all the time. Used to anyway. I’m actually surprised that people are still trying to use them. I guess there is always that very last group of “Laggards” who we can always count on to bring in that last barrel full of revenue, despite how small it may be. [The term Laggards is based on that infamous “Roger’s Bell Curve” that shows a visual representation of a population divided by how quickly they tend to adopt new ideas and technologies or purchase and begin to use new things. At the front of the curve are the Innovators. It’s a very small percentage of the overall population. Next in line are the Early Adopters. Slightly bigger than the Innovators but still relatively small. Behind them are the average folk who jump on board once things have been proven and the prices go down. These percentage of people are called the Early Majority and is a much larger group. There is one more group after them who would represent the Mainstream or the Masses, The Late Majority. They only jump in once everyone around them believes it or owns it and they can pick it up for half price at Walmart. And then there are the Laggards. These are the people who wait, and wait, and then wait some more, for whatever reason, to accept new ideas to be true, or to make a purchase or begin using anything that is considered “new”. You can Google it. It’s a fascinating study if you’re into sociology science.]

Frankly I don’t like this type of advertising Infinito. It reeks of internet marketing circa-2001. I didn’t like it then and I still don’t. It may manage to eek out a few bucks from the pajama set, those home-bound individuals in boxer shorts sitting behind their computers trying to figure out how to get rich quick from not actually doing anything. But for our purposes I don’t see this type of ad as being effective in the least bit. In fact I would say it’s a downright turnoff. .

For one thing, these types of adverts are too hypey, damn near anxiety-inducing. I’m sure there are probably some people who like this kind of thing… Or else why would they still be creating and pitching them? Except only to each other perhaps? They litter the internet, like empty potato chip bags tossed out of a car on the highway. Wordy, bulky, clunky, chock full of meaningless tech jargon, giant blue hyperlinks and exclamation points everywhere, with big promises impossible to qualify. My Personal Expression Age (PEA) prediction is that we will be seeing less and less of these kinds of ads and that they’re going to continue to sink FAST in the coming year. I foresee a new way of gaining new customers, leads and additional sales is being heralded. Not quite a return to old-school, but close to it.

So far nearly every prediction we’ve made about the Personal Expression Age has come true over the last nine years. (It’s a source of both infinite pride and great sadness for me actually. We’ve yet to publish the actual book in full due to how busy we remain, hence the sadness; but pride in that so far we’ve been dead-on in predicting the path society as a whole would venture down in almost every industry). It’s downright uncanny how accurate we’ve been so far. Right down to the iReporters and hacktivists –as a means of Personal Expression — or the overthrow of nations right before our eyes — through and due to the increased need and acceptance for more Personal Expression.

In 2007 when we first started actively working on the book eight to ten hours a day, my partners and assistants in the project thought I was CRAZY when I said that we would start seeing peoples’ revolutions of entire countries in the next few years. After Tunisia, Libya and Egypt, now they think I’m some kind of prophet. When I said it would extend even to the United States and more stable European nations they looked at me as if I were some kind of mad anarchist speaking treason; warned me against writing it. Weather Girl flat out REFUSED to type what I was dictating to her, half out of fear and half out of patriotism I believe. The whole idea seems rather quaint now. But of course that’s because it’s a common rallying cry for both the far left and right. Though it still seems highly unlikely to most, I stick to my guns on this one. We’ve already seen it happen in Iceland. Nearly in Greece. In the coming few years it will only continue to grow to include larger more seemingly strong and stable countries like the U.S., the UK, France, Germany, and eventually yes, even China, Iran and Russia.

But that’s not what we are discussing here. Back to the point. Hear me now, believe me later: These kinds of ads as we see below are dead. Hype is dead. People just don’t have the time nor the temperament anymore to endure them. Hype is becoming nauseating. We can call this a new Signature of the Age. But I believe it is more of a sub-Signature of several of them. It’s an Outcome if anything, comprised of several different converging Signatures. There is The Backlash Against Hype Signature at play here. A longing and return to more authenticity. The It’s ALL Bullshit Signature. There is also the No Time to Read Signature playing a role as well.

The real point at the very bottom of the well is that hype in general is quickly dying. Society’s willingness to endure it. Across the board. I know what you’re thinking. “What? How can you say that? What about George Zimmerman and the so called royal baby? Or America’s Got Talent for God’s sake? You can’t get much more hype than all that.” Well this is true. But these are actually three very different subjects. One of them quite substantive. But closer to the point, how many people do we actually know who give a rat’s ass about America’s Got Talent or the so called royal baby? Sure it’s plastered all over the mainstream news, but WHO actually cares about it in our reality? Remember, mainstream news is PAID FOR. It’s not based on what’s important, nor newsworthy. Why is mainstream news dying? Well it’s not JUST because internet news is free as some people suggest. Nor is it simply because people can access ONLY the news they want to read about online, though that IS one of the major contributors to the slow crawling death of mainstream news.

More than anything though, it’s because people no longer trust that what they see and hear in the mainstream news is newsworthy. There have been too many revelations in the last five years, hell, in the last fifty years, that mainstream news is way too beholden to the governments and corporations of the world in what they report on and NOT to the people, nor the newsworthy. People long for REAL news. Not what the respective government in office at the time claims is news, nor what the corporation that owns the news outlet nor its subsidiaries WANT people to hear, but actual real news. Hype be damned. Regardless of how much fuss the mainstream news outlets make about this so called royal baby, how many people do WE know who actually care about it?

Hell, most people I know stopped falling for the whole claim of royalty over a century ago. And for good reason. There is NO such thing as royalty in the first place. They made it up. Called themselves “royal” one day and (yeah it’s sad fact that) a large majority of the common people around town fell for the scheme in the first place, but that was thousands of years ago. Not many thinking people in today’s age even believe in the myth of royalty or take it seriously. At least none that I know of. (just lucky?) So as far as this random British chick having a baby… Sure it’s hype, but it’s a non-issue to most. A novelty. And it’s quickly become ingratiating to many.

Don’t get me wrong. Hype may still be good for an entertainment click by the Masses, (Huff Post anyone?) that middle group in Rogers’ bell curve, but a click is all you’ll get. There’s not enough time for much more than that, unless something has true substance and/or is truly moving. Even those ideals are being greatly challenged in the Personal Expression Age; for a variety of reasons — which are expounded upon in much more detail in the book. That’s an unfortunate Signature of the age. But we’re working on it. Many around us are producing content that is just as if not more substantive and moving than ever before.

 

There is also the Return to Authenticity factor. All of us, but especially the younger generations, are accustomed to wearing strong bullshit and hype repelling armor now. No one believes YOU. No one believes ME. We no longer believe each other. We want to. We long to. But there is just way too much hype surrounding us. We’re drowning in it. Irony and cynicism are normal day to day outerwear. They have to be. In an age of America’s Got no Talent, we’ve trained ourselves to be this way. Everyone and their brother claims to be the next Michael Jackson or Madonna, or to have a son, sister, or cousin that is. Same with TV, film, books, music, literature, technology, apps… It’s a sea of endless hype. How we tread in it and sift through it all to find content of substance and import, products with true quality and functionality… that’s the Holy Grail.

So no. Ads like the below will not work. What we will see rise up in the place of these kinds of ads is more personalized one on one and localized service — even if you’re three-thousand miles away from your prospective customer — IF you want to gain new customers for a product or generate additional revenue from existing customers. What it will look like exactly… I’m not sure yet…  I am just beginning to download and formulate the theory. But I can tell you one thing, ads like the below are history. Only the Laggards will click. And only the desperate among them will continue past that first click and pull out their virtual wallet.

As always more later.

On Mon, Jul 22, 2013 at 8:17 AM, Infinito <infinito@xxxxx.us> wrote:

Hi Ambassador, See the below ad as an example of the latest in information marketing advertising…

 

Begin forwarded message:

From: “awdevine” <xxxxx@gmail.com>

Subject: [Online/Offline: Just Launched] Here’s The ONE Thing EVERY Marketer Wants AND NEEDS… Must-See NOW (fast-action bonus)

Date: July 22, 2013 11:05:16 AM EDT

To: “Fellow Marketer” <infinito@xxxxx.us>

Reply-To: xxxxxxxx@gmail.com

 

Hey Fellow Marketer,

 

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AND, what is the ONE thing that virtually EVERY successful Online AND Offline Marketer says that EVERY IMer NEEDS to have?

 

Simple… it’s a LIST… that’s because it’s so true that the “Money Is In The List!”

 

Well, that’s EXACTLY what you and/or your Offline clients get with this new and incredible software, Opt-In Emperor, which just launched on a dimesale…

 

And because of the dimesale AND I only have 75 fast-action bonuses today, you’re going to want to secure your copy fast… as in now at:

 

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And why does everyone want as many leads as they can possibly get? That’s easy…

 

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Both BIG companies and BIG marketers do exactly that…

 

You see, with Splash Pages, the very instant ANY visitor lands on their website, they’re in position to PROACTIVELY collect those leads (versus having a random opt-in form on your site you’re passively hoping and praying your visitors see and fill out, which is highly unlikely in today’s Internet-Savvy world)…

 

Finally though, you can now PROACTIVELY start collecting leads for yourself and/or your Offline clients with the all-new Opt-In Emperor system, which you can see in action and then grab here:

…….

 

Talk of business

Tonight I had drinks with my good Buddy Lance from the office. spent most of the night talking about business. I will miss him. business is a fascinating concept. It is an utterly worthless adventure were it not for the necessity to earn a living. And yet even when we are absolutely floating in cash the talk of business is still quite intoxicating.

I have been a self employed man of business since I was in my teens for the most part. My first real successful company having been started when I was 21 as I have recounted numerous times here. lance on the other hand has always been more of a school man. Straight a student, then college, then law school, and now a happy and content lawyer. I recounted my adventures in business over the last ten years to him as he listened intently. How I have made and lost millions many times over in the course of my short career.

We determined that the differences in our choices in life were two-fold, one because I was raised by parents who were both business people, and he was raised by parents who were academics. And two, because he grew up in a modest middle class household, and I grew up rather well to do until my late teens when my parents lost their modest fortune to their seven year divorce that cost us all millions. So all I could think of from that point on was getting that money back so I could live the life I was used to once again.

I am watching the debates from a live feed on my laptop. I have spent four years protesting and lamenting gw. But there is an inevitability about him… it is deeper, more fated than anything of us can recognize consciously. I can feel it when I am watching him speak. He stutters, he stops short, he pauses and goes blank for ten seconds at a time. but there is just something underneath it all, a certain power that seems almost unstoppable. I believe at this point that he has a good chance of winning; that Kerry, for better or worse, is not as charismatic a character. He makes more sense. Certainly more honorable and honored of a man. More accomplished. More respected. More in charge of himself it seems. But just very serious. None of the handsome devilish swagger that worked so well for Clinton and gw.

Honestly I don’t even know what to believe anymore. Or who to vote for. I will continue to support the democratic side and promote the cause to my own little constituency, because at the least I believe them. I believe that Kerry and Edwards are honest men; as honest as politicians can be at this juncture in the American political system.

but honestly it isn’t an easy call after seeing the beheadings now.

Bas asks me in the car today why I wanted to watch them. ‘because I wanted to feel what they felt. I want to be there with those men. Those men just as easily could have been us. those were American guys just like us. and instead of us it was them. and that sucks for them and their families and I wanted to be there with them and see what they went through and I wanted to experience it as much as I could. That’s the heaviest shit going on anywhere on the planet. Period. Right there in those little fucking white rooms with those evil masked men cutting peoples heads off. That’s it man. It doesn’t get more human and inhuman as that. and I believe that it is important for all of us to experience it.

‘but why should other people watch that? we already know what’s going on,’ he says. ‘no man,’ I answer, ‘most people don’t know what’s going on. They hear about it and it goes in one ear and out the other. its just a little soundbite on CNN. The American people are not getting the news now because it is too homogenized and cleaned up and fastpaced and glossy. CNN has ruined the news. they have all ruined the news. they have turned the news into “the news,” instead of what it really is. ‘what is it?” “its fucking real life man. Its real shit happening to real people. and we don’t get that from the news anymore. We get a really cleaned up glossed over fancy high tech three second reading of fifty things in an hour. on the top they have a dressed up smiling puppet head talking about some stuff and on the bottom they run a marquise talking about other stuff. each item gets less than a minute. So it becomes a haze of meaningless data. Logged in, logged out. if you ask me, its bullshit.’

‘this shit that’s happening in the world right now is more important than three seconds on top while three seconds on bottom talk about who just hit 700 home runs. So I want to be there really feeling it with that guy. I think everyone should. For two reasons dude. Number one. so everyone can see what we started by going over there in the first place. we all need to not just know but to see and hear and smell and taste what invading Iraq has done. And two, because we need to be with those men at their deaths, we need to be with them in consciousness to help comfort their souls.

O.k. onto matters related but entirely different. Still studying the history of Israel every day. I read a page or two each morning and evening to really soak it in. basically the history of mankind. The history of the Jewish people has shaped all of our lives more than most realize.

Music sales

Woke up sniffling today. Band is in the studio today recording bass guitar parts. Check this out. John Edward is amazing. Watch and listen to videos of him talking to the dead relatives of celebrities on the Internet—this is awesome. Watch the Sebastian Bach one. Welcome to the future baby. We’re living it. everything we ever dreamed. Saw DC3 play again last night. watched as pieces of broken drum sticks flew all over the stage because Derek hits the drums so hard. The guy is sick. If DC3 does not make it, then there truly is no justice in this world. Of course if DC3 does make it, we’re out of a guitarist. Tricky scene down here in Miami due to so few good musicians.
The end of every month is an exciting time at TMG Records, our little record company. That’s when the checks come in from our distributors and various websites from the previous month’s sales of our CDs. (PS—thanks to everyone who buys our cds!!!) Here is a picture of Jennifer from TMG holding a check that came in from amazon.com sales of our CDs. She came up and said: ‘boy oh boy no one can say we don’t make any money here now,’ rather sarcastically. So we said ‘o.k. well hold that baby up so everyone can see what you look like.’ Jennifer does a lot at TMG. She pretty much is TMG along with a few other gracious and beautiful people. Isn’t she cute?
So I turned to G2 (he is the graphics guy and Internet guru for TMG, Transcendence, and TTV—if you like our album covers and website, that’s his handy-work) and I say ‘dude, call BMW, because with all this money rolling in, you might as well order that X5 you want.’ So here he is ordering his X5 at TMG Records Headquarters. Well not really. But isn’t he cute?